Our logo is clean and elegant, allowing for flexibility across our different audiences and sub-brands. We chose the logo’s simplicity to put attention where it belongs – on the architecture and design that showcase our creativity.

Our logo is the text on the blank page – it begins the story and starts a journey. Let’s go.


Our stacked social icon. While our primary logo should be used whenever possible, this version works for social and allows for flexibility.


Our evolved palette lets our community and sub-brands shine. This elegant, reductive look is clean, modern, and welcoming – like our homes.

Forest RGB: 38, 48, 51 HEX: #263033 CMYK: 25, 6, 0, 80
Silver Sand RGB: 193, 198, 200 HEX: #C1C6C8 CMYK: 4, 1, 0, 22
Story White RGB: 241, 241, 241 HEX: #F1F1F1 CMYK: 4, 3, 3, 0


Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all StoryBuilt communications.


Adobe Text Pro - Bold


Montserrat - Bold

Everyday Use

Arial - Regular

Lifestyle & Photography

We use photography, graffiti, landscaping, and textures to further enhance our vibe. Our photography is approachable and directly reflects the communities where we build. Photography should be aspirational, lifestyle focused, and visceral.