Our logo is clean and elegant, allowing for flexibility across our different audiences and sub-brands. We chose the logo’s simplicity to put attention where it belongs – on the architecture and design that showcase our creativity.
Our logo is the text on the blank page – it begins the story and starts a journey. Let’s go.
Our stacked social icon. While our primary logo should be used whenever possible, this version works for social and allows for flexibility.
Our evolved palette lets our community and sub-brands shine. This elegant, reductive look is clean, modern, and welcoming – like our homes.
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all StoryBuilt communications.
Adobe Text Pro - Bold
Montserrat - Bold
Arial - Regular
Lifestyle & Photography
We use photography, graffiti, landscaping, and textures to further enhance our vibe. Our photography is approachable and directly reflects the communities where we build. Photography should be aspirational, lifestyle focused, and visceral.